About

Effortless cooling solutions that are reusable, reliable, and ready whenever you need them.

Live Fully, Stay Chill

We’re reintroducing ourselves for 2026 with a fresh new look and a unified brand. Our trusted ice packs and coolers, formerly sold under Lifoam and FreezPak, now come together as one cohesive Freez product line. It’s the same quality products you know and love—just refreshed and ready for what’s next. Our ice packs and coolers are made to keep up with real life—whether your outing is a planned beach day or a spontaneous backyard hangout. Our FreezPak™ and FreezKeeper™ lines bring the cooling power that lets you relax, helping drinks stay cold while you stay focused on the fun (not the logistics). With reusable ice substitutes and convenience coolers that are easy to grab, pack, and carry at a moment’s notice, they’re the kind of everyday essentials that make even the fullest of days feel effortless. Wherever you are, bring the chill with you.

Sustainability

Thoughtfully designed for maximum durability and long-term use, our FreezPak™ reusable ice substitutes are constructed without any intentionally added BPA or PFAS. These leak-resistant ice packs contain a nontoxic, drain-friendly gel formulation.

In the FreezKeeper™ line, our BioEPS® Coolers consist of biodegradable foam materials to give you convenient yet sustainable cooler options. Also, our Everyday Fiber Cooler is widely recyclable and made of 100% USDA certified bio-based content.

About Altor

Committed to bringing the right cold chain and protective packaging solutions to the market using a variety of materials, locations, and rich history of design and testing experience:

  • Over 70 years of molding insulated containers and protective packaging
  • Full suite of technology platforms for cold chain and protective packaging
  • Manufacturing foam and ice out of 20 locations across North America
  • ISTA Standard 20 Certified Lab
  • Strength of 5 legacy companies

Our Locations

Frequently Asked Questions

FreezPak™ and FreezKeeper™ products can be found wherever you are, and are available at a variety of mass-market retailers, grocery stores, or convenience stores.

Our FreezPak™ ice substitutes and FreezKeeper™ cooler products are available in a wide variety of sizes to suit all types of occasions; from lunch boxes to tailgates to camping trips, we have products geared for every experience!

One of the biggest advantages of FreezPak™ refrigerants is the reusable cooling power without the mess of ice that melts away, especially in smaller lunch box situations. However, in larger cooling applications, reusable ice substitutes can often be used to enhance the power of traditional “wet” ice, keeping your drinks colder longer and the good times going!

FreezKeeper™ coolers are made of expanded polystyrene (EPS). This material can be dropped off and recycled at over 375 locations nationwide, including all 19 Altor manufacturing sites. Visit Altor’s Recycling page or EPS-IA to find the location nearest you!